rockstackadvisors.com

Insights

Notes on building a business worth buying.

Practical writing on the work that raises value before a sale: reducing owner dependence, removing the risks buyers discount for, and preparing for a clean transaction.
Value drivers

Owner dependence is a discount, and buyers price it precisely

The more a business depends on its owner, the less a buyer will pay for it.
Working with RockStack

The difference between an advisor and a broker is the incentive

A broker earns when you sell. An advisor earns for making the business worth more.
Preparing to sell

What buyers find in diligence, and how to find it first

Diligence rarely kills a deal with a surprise. It confirms risks the seller could have removed earlier.
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